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Key Points
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What is a case study?
In a case study you will be provided with a real-world scenario or asked to research or create your own. Case studies give you the opportunity to put into practice what you are learning. You are required to analyse the case using what you have learned in class as well as theories and concepts. This may include analysing what an organisation did well, what the failed to do or did poorly and giving recommendations on the case
How do I structure it?
Just like an essay a case study usually includes an introduction, body paragraphs and a conclusion. However, it is common to use headings and subheadings to guide the reader. It is important to use your marking criteria to determine what exactly you need to include. There is usually a paragraph on the background of the case. The main part of the assignment will involve you applying the concepts and theories you have learnt about to the case study. This means that you will be referencing research and theory to support your ideas.
Common Headings
What kind of language do I use?
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Analysis |
Recommendations |
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The organisation failed to…. The organisation effectively…. According to the theory of x best practice would have been to …. The organised did not follow the concept of x The organisation demonstrated efficient implementation of… In the case it was found that… Analysis of x demonstrated… A reoccurring problem in the case was … |
It is recommended that in the future x…… X could have been avoided if….. Author (year) argues that a better approach would have been… A possible solution to x is to x A better option would have been x To avoid this in the future the organisation needs to… Author (year) suggest that a applying the concept of x can avoid issues like this. |
Adapted From: Kirsch, DA & Chowdhury, MA 2023, ‘Fanbois and Fanbots: Tesla’s Entrepreneurial Narratives and Corporate Computational Propaganda on Social Media’, World Electric Vehicle Journal, vol. 14, no. 2, pp. 43-54, https://doi.org/10.3390/wevj14020043
Tesla's Mission
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Tesla’s stated purpose and initial entrepreneurial narrative positioned the firm as an electric-vehicle company whose products would help to save the world from accelerating climate change by reducing global emissions of greenhouse gasses associated with the use of traditional, internal combustion engine-powered vehicles (Musk 2013). The firm also had a goal of making the energy supply chain more sustainable, as exemplified by its acquisition of SolarCity and deployment of residential solar kits and commercial megapacks (Tesla 2022). This narrative can be found early in the firm’s existence and is more or less constant throughout the 2010s. Critiques of Tesla's Sustainability Claims |
Topic sentence to introduce the main idea of the paragraph.
Gives examples and evidence to support the argument.
Adds own voice and link at the end of the paragraph.
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First sentence introduces the main idea of the paragraph.
Student adds own voice.
Adds evidence and references to support argument
Uses linking words and phrases. |
Make sure your support your analysis with references and theory. This means including in-text citations to show where you got your ideas from. You want to be citing credible authors to show your analysis is based on the ideas of experts in your field. The textbook and assigned readings are a good place to start.
